Ruth Handler: Sex Toys, Financial Crimes and the Origin of Barbie Vanity Fair Barbie the Innovator The Good Men Project Being Barbie: An Unrealistic Ideal and a Feminist Icon Arts The Harvard Crimson Barbie and Hot Wheels, two iconic toys, were created by Mattel co founders Ruth and Elliot Handler. Ruth launched Barbie in 1959, revolutionizing dolls, while Elliot introduced Hot Wheels in 1968, bringing miniature
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