Make It Snow: From Zero to BillionsAlignment between Sales and Marketing in most B2B software companies is a delusion. A fallacy. Chris and Denise represented the epitome of Sales and Marketing alignment. Flawless coordination. Military precision. Denise was the air force, creating customer awareness and demand before Chriss army arrived to discuss customer needs and closed deals. John McMahon, 5 time CRO; Founding Snowflake Board Member Absolute alignment between sales and marketing
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